5 Ways to Get More Clients For Recruitment Firms

Lead generation can be tough, especially if you work at a recruitment firm or in another service industry with lots of competition and limited clientele. These five tips will help you get more clients and therefore more sales, so you can keep growing your recruitment/staffing firm and increasing your revenue month after month, year after year!

1) Inbound Marketing

With inbound marketing, you use content—such as blogs, white papers, ebooks, infographics, and videos—to attract prospects. These assets are placed online for prospects to discover. The more visitors find your content useful or interesting enough to share with others, or link back to it on their own site or social channels, the more visibility you gain in search engines. SEO optimization is one of many online marketing tactics that can help improve your chances of being found by new clients through inbound marketing techniques. Let's talk about some other ways recruitment firms can get more clients! (continue with list)

2) Outsourcing Lead Generation

A recruitment agency that wants to get more clients can outsource lead generation. It is not necessarily an easy task, but there are agencies and companies that specialize in recruiting services for recruitment agencies. By outsourcing some of your responsibilities such as lead generation, you will be able to save time while still having a steady stream of leads coming in from day one. When making sales calls or going out on interviews, feel free to mention that you have a team of people working on generating leads 24/7. These days, potential clients want quick solutions and immediate results. Outsourcing leadgen allows you to obtain both of these things while still maintaining a small team that’s always available for face-to-face meetings or other personal interactions with clients. This type of system has worked very well for many employment agencies around the world, so give it a try if you find yourself with too much work to handle. With a small investment up front, you’ll be sure to see great returns in no time.

3) Email Outreach

If you’re trying to grow your business, one of your main goals should be generating more leads. By reaching out through email, you have a better chance of connecting with people who are truly interested in what you have to offer. With email outreach, you can choose exactly who receives your message and increase your chances of being contacted by decision-makers at reputable companies. The key is building targeted email outreach lists so that you have a sufficient amount of contacts to put through an email outreach campaign —and that means using automation tools to streamline the entire process. Creating an effective message is also crucial, and that may take some time to study their website and determine how best to approach them. But once you get it right, your recruitment firm will start getting more clients in no time!

4) Create a Follow-up Strategy

While lead generation campaigns can be successful, it’s important to remember that they’re designed to create interest—not make sales. While cold calling and emailing might feel like old-school ways of getting in touch with prospective customers, they still work as ways of capturing leads. Once you've got those leads, you need to create a follow-up strategy. That means having a clear idea about how you're going to nurture those relationships and convert those leads into paying customers. Cold-calling and emailing should only be one part of your follow-up strategy; prioritizing face-to-face meetings and setting up special events is an equally effective way of building strong relationships with potential clients. Be sure to also give other members of your team the tools they need to make good impressions on your potential clients. If you’ve been generating a lot of leads, creating solid training programs for employees will help spread out some of that workload while keeping all operations consistent.

5) Improve Overarching B2B Sales Processes

Many businesses focus on improving their sales funnel. That's good, but it's important not to forget about sales processes that exist at a more overarching level. In other words, if you want to increase your number of clients, look at making improvements across all of your B2B sales processes from beginning to end. This will mean looking at things like lead generation, negotiation tactics and even how you establish credibility within potential client companies. While optimizing any one aspect of a B2B sales process may bring only incremental results, improving multiple elements can have a dramatic impact on overall performance—and that can pay off for recruitment firms in a big way over time.