How to Generate More Recruitment Leads

If you’re looking to build up your recruitment business, one of the best things you can do is find a way to generate more recruitment leads—that is, people who are specifically interested in your services and can’t wait to get in touch with you. But how do you go about doing that? In this article, we’ll take a look at some of the most popular lead generation strategies used by recruitment professionals across the world, from email outreach and content marketing to social media posts and more.

1) Use automated outreach tools to reach more hiring companies

No matter what position you’re targeting, there are hundreds of companies that are actively recruiting for it. The only problem is reaching them without burning yourself out with manual outreach. Automated outreach tools can help you reach more hiring companies quickly, meaning you’ll have more time to follow up with your leads and make your pitch. Whether it’s using a tool like Zapier or Autopilot, which are designed specifically for salespeople looking for data-entry work—or setting up rules in tools like Google Sheets or Slack, automating parts of your sales process is an easy way to boost efficiency without sacrificing quality.

2) Write high converting outreach copy

Content is king, but nothing reigns more supreme than super high converting outreach copy. Here are 4 simple strategies for writing high-converting outreach copy: 1. Start from a place of expertise: Don’t start with asking if your lead would like information or check out your company- start by focusing on yourself and how you can add value to their business. 2. Understand their pain points: Writing a good piece of content requires understanding who you’re targeting, what their pain points are, and then solving them in a way that doesn’t require a lot of effort on their part. Keep all these points in mind when writing your next sales email, or crafting your next sales sequence, and the impact will be clear!

3) Leverage your existing network & ask for referrals

Although automated outreach is an incredibly effective way of generating recruitment leads (and a must-have if you ask us), nothing beats the conversion rates of an old-fashioned word-of-mouth referral. So be sure to leverage your existing network and ask them for any referrals you might be able to use. Even if they can’t provide you with any direct referrals, they may be able to provide names of people that are in similar roles or industries that could help you further your career. The more time spent building personal relationships within your industry, or with someone who is already in a role you're targeting, will pay off massively when it comes time for you to ask for their business.