If you’re looking to grow your recruitment firm, then it’s time to start using email outreach as part of your lead generation and client acquisition strategy. But if you aren’t familiar with this marketing tactic, how do you even begin? Follow the five steps in this guide and you’ll soon be generating plenty of new business leads through this ultra cost-effective method.
Before you start sending out emails, you’ll need a list of contacts who are interested in what you have to offer. If you’re starting your business from scratch, it might be hard getting contacts on your list at first; luckily, there are plenty of ways to fast-track this process. Our favorite method is to look on job boards or LinkedIn for actively hiring companies that you want to reach out to, and then find email addresses of decision-makers at those actively hiring companies. This way you know that everyone you will be emailing is a qualified lead in the sense that they are of need of your services!
To cultivate relationships with targeted candidates, you need an email outreach copywriting strategy. To make email outreach work for your firm, start by defining your ideal candidate (or persona) and creating a custom template for your messages. You should also spend time reviewing other recruiters’ emails; which ones do you like? Which don’t you like? What can you learn from them? Reviewing others’ email templates is a great way to learn what works (and what doesn’t). Always try using different formats, like video or audio scripts too—many candidates prefer these formats because they feel more personal than traditional templates.
A lot of recruitment firms rely on email outreach as a way to generate leads. While there's nothing wrong with that, you can't beat automation when it comes to efficiency. An automated outreach campaign allows you to spend more time building relationships and less time trying to make connections on LinkedIn or scanning through job boards. And for those who are wary of automation, don't worry--there's a person still in charge, they're just spending their valuable time on higher-level responsibilities than manually contacting people they've never met. Want to know how you can build an automated outreach campaign that will not only save your team hours on a daily basis but also help grow your business, give us a call!
Followup emails are important for growing your firm. Every time you send an email, your response rate will be much higher if you follow up with a second email one or two days later. This is because people are busy and have several projects on their plate at any given time. By reaching out multiple times, you increase your chances of having someone respond back to you even though they never meant to do so in the first place.
In our experience, there is no better way for a recruitment firm to make more placements and generate more leads than through email outreach. It also happens to be an effective way for recruiters to scale their business while keeping operating costs low. Outsourcing your email outreach is a great option if you’re a startup or solo recruiter looking for a quick and cost-effective way to increase your work order volume. If you’re not sure where or how to start outsourcing, we recommend working with an experienced partner who can manage all of your sourcing activity so that you can focus on growing revenue—not chasing introduction calls
- Recruitment Laboratory
- Recruitment Laboratory
- Recruitment Laboratory
LEADGEN LABORATORY INC.
© 2019-2021 All Rights Reserved
